StrictlyExecs

I attempted several years ago to convince my good friends at Dell that the talent experience at their career site left much to be desired. I don’t think it has improved.

Every visitor and there are thousands daily is a user, buyer or influencer of Dell product. In Dell’s rush to find value by sqeezing cost out of the supply chain through short cuts, inexpensive off shore support and pride at beating vendors out of ‘almost’ every cent of profit, the company has commoditized itself to low profit margins and a shrinking base of buyers. Today it appears the company faces the opportunity of their corporate life - position value as a service and thrive. How will the company respond?

The market wants service. The buyer wants to know they will buy a product that works well and will be fixed quickly when it doesn’t. Dell believed and practiced these principles in the early 90’s but somewhere along the path managing costs became the mantra. And not just Dell, a number of companies manage profits this way, and while profit margins shrink customers leave.

I write for two reasons. One, I’ve used Dell from the beginning and sadly based on the issues described above am leaving for a more innovative, trust worthy and yes ‘expensive’ product. And two, maybe someone will read and pass along…I doubt it and have no horse in the race, I just want to see Dell succeed and believe they have an opportunity if they grab it now - not later, now.

This entry was posted on Tuesday, June 16th, 2009 at 1:38 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.